Power of K-98 Your Adult Contemporary Radio Station

• K-98 often referred to as AC, continues to be a listener favorite.
• Nationally this format reaches over 33 million listeners weekly.
• K-98’s listener-ship is increasing daily.
• K-98 performs particularly well with women.
• K-98 offers one of the highest female concentrations in radio.
• K-98 listeners span the key buying demos among adults 25-54.
• Adult Contemporary K-98’s format has the highest share of listening of all radio music formats.
• K-98 and AC is the perfect combination to get new consumers thru the turn stalls and into a buying frenzy in your store.  Do you want to miss the consumers you have been missing?  If you do K-98 will do the job for you.
• Adult Contemporary is a favorite among our advertisers.
• The qualitative profile of the AC audience contributes to its advertiser appeal.
• K-98’s non-obtrusive environment is very conducive to in-office, and at-work listening.  Therefore;
• K-98 is an excellent venue for reaching working women throughout their day.

K-98, AC and the Working Women

• Three out of every 4 women under age 55, are now in the workforce.
• K-98 is the perfect choice to reach working women outside of the home, and Adult Contemporary in particular offers exceptional concentration of these hard to reach consumers.
• Working women are 39% more likely than the average adult to listen to the KLUE 103 format.
• Women depend on K-98 to hear their favorite songs of yesterday and today.
• Women like familiar songs that they can sing along with.
• Women like songs that won’t embarrass them when they’re with the kids.
• K-98 keeps women in touch with today, while not forgetting about yesterday making K-98 and Adult Contemporary a well-targeted station for women.
• K-98 listeners want a radio station that gives them news, weather, and more importantly K-98 gives them information on how to balance their careers and family and how to enjoy and live life to the fullest.
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  ADULT CONTEMPORARY LISTENERS INCLUDE

  1. Working Women
  2. Full-Time Working Women
  3. Working Mothers
  4. Female Professionals
  5. Female Managers/Administrators

     K-98’s Gender Balance

     1. 58% are women
     2. 42% are men

        Age Composition Breakdown of the AC Format

        • 17% nationally of the AC Format are ages 18-24
        • 25% nationally of the AC Format are ages 25-34
        • 29% nationally of the AC Format are ages 35-44
        • 17% nationally of the AC Format are ages 45-54
        • 12% nationally of the AC Format are ages 55