• KLUE 103 delivers today’s top 40
• KLUE 103 provides hits of today featuring Adult Top 40 music.
• KLUE 103 plays the music that reaches both the parents and their children.
• KLUE 103’s musical selections make us a growing force on the radio dial.
• KLUE 103’s format is important to family-oriented marketers, and targets young  and older adults 
• Nationally over 45% of adult Top 40 listeners have at least one child.
• KLUE 103’s music and environment of Adult Top-40 often appeals to youthful parents and their children

• How does a KLUE 103 different than a CHR station?
• Why is KLUE 103 hot?
• The answer my friend is not blowing in the wind it’s the music selection, and rotations as well as personalities, their delivery and overall station sound.
• KLUE 103 listeners provide the differences.
• The music of KLUE 103 is in between Hot AC and CHR stations, providing appeal to both parents and their kids.
• KLUE 103’s environment has adult appeal, yet remains family-friendly.
• KLUE 103 and Adult Top-40 are leaders in reaching female consumers.
• KLUE 103’S listeners live in the higher income brackets.

KLUE 103 & ADULT TOP 40 Listeners.

• Working Young Women
• Full-Time Working Mothers
• Parents and their children.

• 57% Female
• 43% Male

Age Composition Breakdown of the ADULT TOP 40 Format

• 25% nationally of the Adult Top 40 Format are ages 18-44
• 25% nationally of the Adult Top 40 Format are ages 18-24
• 23% nationally of the Adult Top 40 Format are ages 25-34
• 18% nationally of the Adult Top 40 Format are ages 35-44
• 10% nationally of the Adult Top 40 Format are ages 45